Testing an automation before it goes live
Preview the full conversation without sending anything real.
Details
Click Test in the automation editor to preview exactly what a contact would see — every message, delay, and branch — without it actually sending on Instagram or counting against your plan’s DM limit.
Publishing runs a validation check first: an empty message, a dangling branch, or missing media will block publish with a specific error telling you what to fix, rather than going live broken. Fix the flagged node and click Publish again — there’s no limit on how many times you can try.
More in Automations & the flow builder
Trigger types: comments, DMs, and story mentions
What each one watches for, keyword matching rules, and priority order.
The flow builder: nodes, branching, and delays
Skip it for a single message, or design a full multi-step conversation.
Sending automation data to Google Sheets or Zapier
The webhook node: what it sends, security limits, and what happens if it fails.
Editing a published automation, and duplicating one
Live edits apply immediately — here's exactly what that means for in-progress conversations.
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